Antecedents and Consequences of Brand love: The Interplay Between The Self, Engagement and Attachment Consequences
İçindekiler
Chapter 1: Introduction
Chapter 2: Research Objectives And Outline
Chapter 3: Theoretical Background
Chapter 4: Development Of The Research Model And The Hypotheses
Chapter 5: Testing And Validation Of The Model
Chapter 6: Discussion Of Result
Chapter 7: Conclusions And İmplications