Management and Marketing Strategies for Successful Digitalization in Organizations

İçindekiler: Chapter 1 Factors Affecting The Popularity Of The CryptocurrenciesChapter 2 Decision Support Systems And Operational Research ApplicationsChapter 3 The Impact Of Organizational Agility On Sustainable Organizational Performance In E-Commerce BusinessesChapter 4 Digitalization And Digital ConsumersChapter 5 Digitalizing Tv Broadcasting: The Case Of Netflix And Disney PlusChapter 6 A Conceptual Investigation Of Website Atmosphere In Online ShoppingChapter 7 Digitalization In Education Content Development And Its Implications In New Educational SettingsChapter 8 Sentiment Analysis And Challenges In Turkish