Crossroads of Representations : Proceedings of 2nd International New Media Conference April 21, 2016 Istanbul Turkey

Consumer Motivations, Loyalty and SpendingBehavior in Online Shopping Environments.................... 1Isil Ovgu OKAN, Anil Emre KIPER, Berna Tari KASNAKOGLUSocial Media Interaction: The Use of Twitter in theContext of Journalism……… 17Ece ÜNÜR, Dilhan APAKUse of Social Media as a Tool for European Union Communication………… 41Ebru NERGIZThe Journalism Which is Transformed Through theNew Media……………… 53Süleyman Hakan YILMAZ, Yasemin Gülşen YILMAZToday's Tradition of Tale-Telling Shaped with theInfluence of Cultural Changes and New MediaTechnology………………… 85N. Gamze ILICAKAdvertisement, Consumption Culture and “Senism”….. 103Erdal ŞENUse of Twitter During and After Non-critical NaturalEvents: The Case of Eskişehir Earthquake –19 September 2015……………… 119Gökçe Büyükerşen GÖKSEL, Dağhan IRAKReal Time Social Media Marketing: A Case Study ofTurkcell’s Youth Club: GNCTRKCLL………. 133Çiğdem BAŞFIRINCI, Zuhal ÇİLİNGİR ÜKPolitics and Media: Representing Insecurity andSecurity……………… 155Giovanni ERCOLANIThe Time Spent on Social Media of “Y” Generationand the Case to be Unsocial…… 209Mehmet Bülent ÖNER