Entrepreneurship and Innovation in New Media Ecosystem: Proceedings of 3rd International New Media Conference (April 21, 2017, Istanbul, Turkey)

Contents / İçindekiler Social Media and Hybrid Organizations: Which Culture?                                       1 Gaia MORETTI Technology, Audiovisual and Contamination                                                                       25 Gianni AURELI Criticizing Brands by Using Their Own Advertisements in the Social Media: Consumer Adapted Advertisements as a New Form of Consumer Response                       47 Çiğdem BAŞFIRINCI, Gülcan ŞENER Pakistani Youth and Use of New Media                                                                                77 Lubna ZAHEER Reading New Media Representations Through Dramaturgical Model: The Answer to the Question “Which Me?” in the Context of Exteriorization of Multiple Selves through Instagram                                                                                   95 Burcu Kaya ERDEM, Rabia Zamur TUNCER Gender Equality and Communicative Power of Individuals on Twitter: A Research on Twitter Communication During 2014 Presidential Election in Turkey               125 Kamil DEMIRHAN Did the Digital Music Platforms Killed Radio’s Music Box Function? A Study on Music Platform Preferences of Students from the Faculty of Communication    Mihalis KUYUCU Diffusion of Slow Media Innovation                                                                         179 Şule Yüksel ÖZMEN, Onur OĞUR The Function of Marketing Communication in Malawi Tourism                             197 Maryam CHILUMPHA Gamification Applications in Hospitality and Travel Industry: Presenting Current Situation and Offering a Unified Model Using New Media                                    221 Yaşar GÜLTEKİN, Zuhal ÇİLİNGİR ÜK Design Features of Online Marketplaces: A Critical Appraisal                                           245 Merve TÜRKMEN BARUTÇU Social Media Use in Organizations: A Cross-Country Analysis                                          263 Naciye Güliz UĞUR Online Media Relations as a Strategy of Public Relations: A Research on Online Press Rooms of the Most Liked Turkish Companies                                                275 Gaye Aslı SANCAR New Media's Digital Bell-Jar Impact: A Review on Generation Z                           297 Ayşe Aslı SEZGIN Social Media and its Importance in Modern Era                                                       319 Md Mahady HASAN