Building Identities: Living In The Hybrid Society

Creating and Confronting ‘The Other’ is becoming an art and a kind of human engineering in the new age. With the help of the technologies and new media, it is much easier and efficient. The impact of the media and the visuals are always more powerful than the ordinary press. ‘Social’ and ‘society’ have become key concepts in social studies. Citizenship - often seen as positive - also ties the individual to a state with boundaries that limit mobility. “When “society” and “social facts” lose the weight once attributed to them in today’s “liquid modernity" the individual needs the others to establish himself/ herself. The self or identity has a psychological dimension such as feeling the self as a part of a greater body, sense of security, belonging to a social, emotional, political body or community with affective bonds of solidarity.