E-Commerce Strategies

Learn how to connect with customers and partners for competitive advantage.E-commerce can help your organization break down communication barriers among customers, business partners, and employees, and adapt quickly to an ever-changing competitive landscape. E-COMMERCE STRATEGIES provides overviews and analyses of key e-commerce issues, as well as detailed case studies, complete with quantifiable benefits of successful e-commerce implementations that increase productivity, speed order cycles, and reduce manufacturing costs. This book will help you decide which e-commerce technologies are relevant to your business and how you can garner the most impact from them by developing a complete enterprise e-commerce solution. This book will help you to:• Understand the business case for implementing an enterprise e-commerce solution to speed decision making and improve communication with customers and partners• Separate e-commerce myths from realities and learn how to survive e-commerce pitfalls • Discover various kinds of e-commerce solutions and select the ones most appropriate for your own organization• Find out how to judge the success of an e-commerce solution• Choose technology building blocks and best practices that can help you implement a successful enterprise-wide e-commerce solution • Learn about the Microsoft® e-commerce strategy, platforms, and technologies, and how they can help you connect more efficiently with your customers and partners. Discover how to launch an e-commerce solution that takes advantage of Microsoft products you may already be using