Smart Business Solutions for Direct Marketing and Customer Management

Harness the power of technology to keep your small business in the black.SMART BUSINESS SOLUTIONS FOR DIRECT MARKETING AND CUSTOMER MANAGEMENT gives you the practical knowledge and skills you need to plan and execute direct-marketing campaigns and manage customers to make your small business grow and prosper. Case studies of successful small businesses and advice from an array of small-business experts show you how to find and maintain your greatest asset: loyal customers. And you get complete details on how to use popular software applications to make your direct-marketing and customer-management activities a success. Topics covered include:• Planning and producing your way to direct-mail success with Microsoft® Office 2000 • Designing and writing direct-mail pieces that sell • Using mailing lists successfully with Microsoft Direct Mail Manager, Microsoft Excel, and Microsoft Word• Anticipating, identifying, attracting, and managing customers with Microsoft Customer Manager• Using the Web to manage and grow your customer base